In early December, our team spent some time at Hyatt Centric Key West Resort & Spa capturing social forward content for their digital platforms.
Three quick items to keep in mind when trying to capture content that will grab the attention of your audience.
The psychology of sharing
It is important to understand that people will like, comment and share content from a brand that not only grabs their attention, but educates, inspires, adds value and/or is entertaining. 📲
Your target audience
Define your target audience, create personas and nail down your brand's messaging. This is especially important at Bais Creative & Public Relations when working with brands across the US. Getting familiar with the different tones, phrases and location specific wording is key to truly connect. 👫
The importance of quality content
The old saying of "quality over quantity" also applies to social media. If your constant focus is hoping on trends, trying to go viral or chasing followers, you may loose touch with your messaging strategy. Instead, simply focus on how you can engage with your online community in a meaningful way to build brand relatability and trust. 🤝