Written by Josie Drury For a long time, social media success felt like a numbers game. Post every day. Be on every platform. Say something, anything, just to stay visible. And honestly? That advice used to work. But that landscape has changed. Audiences have changed. Platforms have changed. Attention is more fragmented than ever, and because of that, volume alone doesn’t carry the same weight it once did.   What matters now isn’t how often you show up, but how intentionally you do. Part of...

Written by our PR Account Manager: Marlena Hoffman PR is a field that constantly challenges you to learn, adapt, and discover fresh ways to tell your clients’ stories. Each year brings new experiences, insights, and lessons that shape how we approach our work. As we wrap up 2025, I thought what better way to close the year than by reflecting on my top three lessons that I’ll be carrying with me into 2026.  Media and Client Relationships Are Earned  This year, I made a conscious effort to...

Written by our PR Coordinator: Ella Mertz When I started in PR over two years ago, I was excited for my first holiday season full of festive pitches, cozy content, and fun seasonal angles. While I’m someone who loves celebrating the season early, when August and September rolled around and fall and winter pitch planning began, I thought to myself, "already?"  Now, after navigating multiple holiday seasons, I've learned that the secret to holiday PR isn't just what you pitch, it's when you...