the way you CRAFT AND tell your story online can make all the difference.
PUBLIC RELATIONS SERVICES
Connecting brands with audiences by securing strategic media placements whether that is your local morning show or a lifestyle podcast. At Bais, we focus on earned media coverage. We study your brand to uncover unique, timely and relevant angles allowing you to authentically engage with consumers with the goal of increased brand visibility, driving traffic to your website, improved sales... without spending a penny on paid advertising.
A popular PR quote in our industry states, "A good PR story is infinitely more effective than a front-page ad," and we could not have said it better ourselves. Opinions are good. Opinions drive reliability and genuine brand connections. Opinions drive sales.
PR IS GREAT FOR:
-
Major announcements
-
Strategic communication plans for proactive PR and brand reputation/awareness
-
Speaking opportunities
-
Thought leadership in your industry
-
Boots on the ground publicists for events
-
Local, regional and national award placements
-
Custom campaigns
-
Organic media outreach
-
Annual gift guides
CLIENTS FEATURED IN:
PR PACKAGES
DAILY PR MONITORING
Monitor journalist requests three times a day for those looking for expert sources. We monitor for any media opportunities that your brand would be a good fit for
Creation of a media kit
If there is a request, we will send a pitch on your brand's behalf appealing to the journalist on why your brand would be a great fit as the thought leader resource
Added to our internal company database for journalists who are looking for interview source referrals
Coordinating and tracking all media opportunities earned through our pitching efforts
Monthly reporting
*Monthly retainers begin at $450/month.
Month by month plan. Cancel at anytime.
FULL PR MANAGEMENT
Develop and execute client-specific media plan with week by week game plan for execution to get your brand highlighted across media channels
Craft industry-specific media lists
Creation of media kit
Guidance setting achievable communications goals
Follow industry-specific media trends to include in media pitches and provide to the client
Media pitching (press releases, media alerts and personalized media pitches)
Coordinating and tracking all media opportunities
Media training (if needed)
Monthly reporting
*Monthly retainers begin at $2500/month.
Minimum of a three-month commitment
Public Relations HIGHLIGHTS
2000+ client features in magazines, morning shows, online publications and more from local to national.
In August 2022, we officially wrapped up our PR efforts for the Beyond Van Gogh exhibit in Sarasota, Florida. In the five months that the exhibit was open, we were able to garner 147 media hits leading to over 4.3M impressions and $341K in ad value equivalency.
Successfully helped clients launch their product/service, earn market share, increase sales and raise capital.
Managed regional media throughout Florida for a fitness brand securing hits in the Business Observer, TBBW, Creative Loafing, morning shows throughout Florida and more. Helped maintain gym & fitness positivity throughout Covid -19 while the gym was able to maintain the majority of gymgoers during the pandemic due to positive messaging.
Restaurant publicist for nearly a decade. Helped garner local coverage around new menu launches, holiday recipes, etc. while also landing hits in top tier publications such as MSR, Wine Spectator and Insider.
Help gain client visibility for brand launch along the East Coast garnering media coverage in each targeted city.
Mentored dozens of rising publicists on best practices within the industry.
Media Strategy
01
CONSULTATION
02
Media kit
Gathering hi-res logos, photos, boilerplates, spokesperson(s) bios and resumes, press release templates, etc.
03
PR TIMELINE
Customized strategy.
Reviewing targeted editorial calendars, specific journalists, national days, etc. to build your brands media lists and customized PR timeline
04
CLIENT FEATURES
It's time to take your story to the press. We build authentic relationships and use our skillsets to pitch the media and earn the media coverage. Once published, we work with you on how we can amplify your success online.
Includes a brand & comm. audit reviewing past earned media success, competitive analysis, trend & pitch angle research, industry landscape, current tactics and goal setting
