the way you CRAFT AND tell your story online can make all the difference.

PUBLIC RELATIONS

Connecting brands with audiences by securing strategic media placements whether that is your local morning show or a lifestyle podcast. At Bais, we focus on earned media coverage.  Allowing your brand to authentically engage with consumers with the goal of increased brand visibility, driving traffic to your website, improved sales... without spending a penny on paid advertising. 

A popular PR quote in our industry states, "A good PR story is infinitely more effective than a front-page ad," and I could not have said it better myself. Opinions are good. Opinions drive reliability and genuine brand connections. Opinions drive sales. 

1 ~ PR Management

Work with client to develop and execute client specific PR strategies (both traditional and modern tactics)

Craft industry specific media lists

Creation of media kit

Guidance setting achievable communications goals

Follow industry-specific media trends to include in media pitches and provide to client

Media pitching (press releases, media alerts and personalized media pitches) 

Coordinating  and tracking all media opportunities

Media training (if needed)

Monthly reporting

*Monthly retainers begin at $1,750/month for a six month minimum. 

2 ~ PR Coaching

1:1 bi-weekly coaching calls

Media kit and pitching templates created specifically with your brand in mind

Help developing brand voice, audience and media lists

Coaching on how to set achievable communications goals

Guidance on PR best practices (What publication is the best fit for your brand? Best practices for reaching out to reporters? How to determine what is newsworthy?)

Media training 

*Coaching retainers start at $2,000 total for a three month training.

CLIENTS FEATURED IN:

Media Strategy

01

EVALUATION

02

Media kit

Gathering hi-res logos, photos, boilerplates, spokesperson(s) bios and resumes, press release templates, etc. 

03

PR TIMELINE

Reviewing targeted editorial calendars, specific journalists, national days, etc. to build your brands media lists and customized PR timeline

04

CLIENT FEATURES

We build authentic relationships and use our skillsets to pitch the media and earn the media coverage your brand deserves. 

Reviewing past earned media success, competitive analysis, trend & pitch angle research, industry landscape, goal setting

Fashion Magazine

Public Relations HIGHLIGHTS

1000+ client features in magazines, morning shows, online publications and more.

25+ million media impressions garnered.

Successfully helped clients launch their product/service, earn market share, increase sales and raise capital.

Managed regional media throughout Florida for a fitness brand securing hits in the Business Observer, TBBW, Creative Loafing, morning shows throughout Florida and more. Helped maintain gym & fitness positivity throughout Covid -19 while the gym was able to maintain the majority of gymgoers during the pandemic due to positive messaging.

Restaurant publicist for almost four years. Helped garner local coverage around new menu launches, holiday recipes, etc. while also landing hits in top tier publications such as MSR, Wine Spectator and Insider.

Help gain client visibility for brand launch along the East Coast garnering media coverage in each targeted city. 

Mentored dozens of rising publicists on best practices within the industry.