the way you CRAFT AND tell your story online can make all the difference.
Connecting brands with audiences by securing strategic media placements whether that is your local morning show or a lifestyle podcast. At Bais, we focus on earned media coverage. Allowing your brand to authentically engage with consumers with the goal of increased brand visibility, driving traffic to your website, improved sales... without spending a penny on paid advertising.
A popular PR quote in our industry states, "A good PR story is infinitely more effective than a front-page ad," and I could not have said it better myself. Opinions are good. Opinions drive reliability and genuine brand connections. Opinions drive sales.
1 ~ PR Management
Work with client to develop and execute client-specific PR strategies (both traditional and modern tactics)
Craft industry-specific media lists
Creation of media kit
Guidance setting achievable communications goals
Follow industry-specific media trends to include in media pitches and provide to the client
Media pitching (press releases, media alerts and personalized media pitches)
Coordinating and tracking all media opportunities
Media training (if needed)
*Monthly retainers begin at $1,750/month for a six month minimum.
2 ~ PR Coaching
1:1 bi-weekly coaching calls
Media kit and pitching templates created specifically with your brand in mind
Help developing brand voice, audience and media lists
Coaching on how to set achievable communications goals
Guidance on PR best practices (What publication is the best fit for your brand? Best practices for reaching out to reporters? How to determine what is newsworthy?)
Creation of a brand communications toolkit including a targeted media list and PR timeline along with pitch templates.
*Coaching retainers start at $2,500 total for a three-month training.
CLIENTS FEATURED IN:
Gathering hi-res logos, photos, boilerplates, spokesperson(s) bios and resumes, press release templates, etc.
Reviewing targeted editorial calendars, specific journalists, national days, etc. to build your brands media lists and customized PR timeline
We build authentic relationships and use our skillsets to pitch the media and earn the media coverage your brand deserves.
Reviewing past earned media success, competitive analysis, trend & pitch angle research, industry landscape, goal setting
Public Relations HIGHLIGHTS
1000+ client features in magazines, morning shows, online publications and more.
25+ million media impressions garnered.
Successfully helped clients launch their product/service, earn market share, increase sales and raise capital.
Managed regional media throughout Florida for a fitness brand securing hits in the Business Observer, TBBW, Creative Loafing, morning shows throughout Florida and more. Helped maintain gym & fitness positivity throughout Covid -19 while the gym was able to maintain the majority of gymgoers during the pandemic due to positive messaging.
Restaurant publicist for almost four years. Helped garner local coverage around new menu launches, holiday recipes, etc. while also landing hits in top tier publications such as MSR, Wine Spectator and Insider.
Help gain client visibility for brand launch along the East Coast garnering media coverage in each targeted city.
Mentored dozens of rising publicists on best practices within the industry.