by Marlena Hoffman 1. Come prepared, but willing and able to be flexible along the way as changes are inevitable. There were times that...

Your media coverage is now live, but after the immediate hype, you may find yourself in a “what now?” moment. There are a ton of ways...

Myths about public relations (pr) - debunked. The main purpose of PR is sales. While sales can be one of the perks of a solid public...