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Three types of social media goals

Determining your goals ✨ allows you to develop a strong social first strategy with targeted content.


KPIs listed below to track & monitor progress ⬇️


AWARENESS

*increasing the number of people who are aware of your brand⁣ > Reach > Impressions > Audience Growth Rate

ENGAGEMENT

*any form of visible interaction with your brand > Likes > Comments > Shares > Saves


CONVERSIONS & SALES

*when a user takes some kind of action > Website clicks > Click-Through Rate (CTR) > Downloads

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