Determining your goals ✨ allows you to develop a strong social first strategy with targeted content.
KPIs listed below to track & monitor progress ⬇️
AWARENESS
*increasing the number of people who are aware of your brand > Reach > Impressions > Audience Growth Rate
ENGAGEMENT
*any form of visible interaction with your brand > Likes > Comments > Shares > Saves
CONVERSIONS & SALES
*when a user takes some kind of action > Website clicks > Click-Through Rate (CTR) > Downloads