"Anyone who knows me can tell you that I love to fish. Obsessed actually. A few months back, I was sitting on the back of a Viking Sportfish as we trolled for mahi looking out into the vast ocean when a thought hit me so hard and so clear. Public relations and marketing are exactly like fishing. See, people who don't know a lot about fishing assume you just stick a worm on a hook, toss your line in the water and *zingggg* the line goes ripping and you land a monster red snapper. What they don't realize, is fishing is nothing like this. While you may get lucky and land a fish, the art of fishing is so much more technical. It's the research of the winds, the tides, the moon, deciding what fish you want to target that trip and rigging up the right bait... and this is exactly like public relations. Yes, you can reach out to news station to cover your business and you may hear back from the news desk. However, if you target an industry-specific reporter at a publication that your audience reads and engages with, your brand will land a media placement a lot more successfully with results that will actually convert. 

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Fast forward to June 2021, I launched Bais Creative & Public Relations to merge my passion and empathy for helping guide entrepreneurs grow their brand with my expertise and experience in the communications industry. I believe that no marketing plan or coaching is a one-size-fits-all and that is what makes my job so fun as every brand has a unique story to tell. While traditional media such as press releases and media alerts have their perfect place and time, the press and social media landscape is constantly evolving and I'm here for it. It keeps me on my toes and it will keep your content strategies fresh. From social media strategies to strategic partnerships, think of me as your professional hype woman for organic growth.

Can't wait to meet you! "

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 - Bailey Floyd