From the BAIS PR team
As publicists, we’re always tracking the latest trends, spotting what’s on the rise, what’s fading and what’s resonating with both consumers and the media. Some of these trends took off in new ways that we would have never expected (but loved), and others may have overstayed their welcome.
Here’s a look at our PR team’s top “ins” and “outs” from the past year:
INS
The Rise of Experiential Dining
Immersive experiences are on the rise, and rightfully so. From interactive chef’s tables to immersive pop-up dinners, we’ve loved seeing our clients and other F&B brands and venues transform dining into an experience. These creative concepts not only offer guests something memorable but also provide fresh angles for us as publicists.
The Continued Growth of Podcasts
Podcasts have officially cemented their place as a powerful platform for long-form storytelling in the last year, and we hope that they’re here to stay. According to Backlinko, “in the US, an estimated 135 million consumers listened to a podcast in the last month (as of 2024). That’s an increase from 120 million monthly podcast listeners in the US in 2023.” While many platforms prioritize short-form content, podcasts offer a refreshing alternative – engaging, in-depth conversations that fit into daily routines, whether commuting to work, working out or unwinding at home. We’ve loved staying up to date with our favorite podcasters, such as Pitching Powerhouse with Jeneration Academy, to stay informed on a multitude of topics in PR.
OUTS
Over-the-Top Beverage Gimmicks
Staying on top of new F&B trends is one of our team’s favorite aspects of the industry to monitor. However, the recent wave of bizarre takes on classic cocktails (Caesar salad martinis, we’re pointing at you) has left us shocked. While we appreciate a playful, creative take on a classic cocktail, we’re hoping for a return to innovation that enhances the experience rather than going overboard.
Overuse of AI-generated responses without a human touch or real creativity
As we all know, AI has been on the rise over the last year. While it’s a powerful tool, consumers and journalists alike can spot AI from a mile away. We hope that in 2025, we see a combination of AI efficiency with human creativity, where crafting messages is still personal and genuine rather than robotic.
As we step into another year of trends, we’re excited to see what new ideas take off and which ones we’ll be ready to leave behind in 2025 – like salad-flavored cocktails.
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